Holiday 2017 Launch + Blogger Brunch


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It’s been a hectic crazy last few weeks for us at the Seven ’til Midnight headquarters as we launched our 2017 Holiday Collection two weeks ago.

We kicked off the celebration with a brunch with our favorite blogger babes of LA and OC! From the wine to the dining, we spent a great afternoon with the most fashion-forward ladies of the industry.

Inspired by the classy sass of Bridgette Bardot and the royalty of Marie Antoinette, our Holiday 2017 introduces new tones and silhouettes that are made to fit a queen.

Turning up the heat with new designs and colors, this season’s collection will make you feel like you can conquer the world – in and out of the bedroom. With luscious velvet and lace silhouettes, glam up the night with risqué reds and perfect shades of pinks.

Thank you to our sponsors for the amazing brunch and to our influencers that spent the day with us!



To find out more about the collection, visit


Feature Friday: Instagram Babes

With Instagram being one of the top social media platforms to date, it is only fair to feature a few of our favorite babes that continue to show us a ton of Instagram love! Be sure to follow us on Instagram (@7tilmidnight) for exclusive BTS photos from our shoots, where we’ve been featured, previews of upcoming styles, and to see who loves us!


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The Little Black Bra


We all know that you definitely need a little black dress or two in your closet, but what about the little black bra? Our most popular bra set is this gorgeous guipure lace bra set, STM-9837. The detailing of the bra is certainly obvious but the feel of the satin against the skin and the garter detailing is perfection.

With lightly padded cups and underwire, you get the support you need while still feeling absolutely comfortable. Garters and thong included with metallic charcoal hardware. Adjustable picot elastic straps are on the bra with hook and eye back closure.

As displayed by Autumn Marie and shot by Patty Gregory, this number is easy to wear and can be worn alone or peeking out from a white t-shirt.

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Blogger Feature: Autumn Rodriguez


All I want for Christmas is you .. baby!

With Christmas happenin’ next week, we are so excited to share these cute images of our Santa teddy on blogger and Trixxi Girl owner, Autumn Rodriguez. This girl is a hustler! Blogger, stylist, entrepreneur and model – oh my! We love how the piece looks on her and thank you for the support Autumn! Make sure to follow her @missautumnmarie on Instagram and check out @TrixxiGirl for some cute dresses for any and all occasion!
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Rockalicious Halloween Challenge

Our sister brand, Rockalicious, which can be purchased online at has been causing a stir with upcoming holiday. We’ve asked fashion bloggers to style our Rockalicious sets in their own way and are loving what we’ve seen. Which one is your favorite? For more costumes, check out our Instagram.


Niki in our Devil costume – LoveNiki


Hazzle Joy in our Naughty Nurse – Lipstick, Lace and Lattes


Lisa Pham wearing our Jailbird costume – Hello Lisa Loves