Tell us about Adam & Eve, how did it get started?
Adamandeve.com began as Founder Phil Harvey’s college thesis project in 1969. At the time, he challenged the antiquated Comstock law, which made it illegal to provide condoms by mail. Harvey placed ads in newspapers around the country, and soon realized that not only condoms, but lingerie, adult games and novelties were popular items to order through the mail. From newspaper ads to mail order flyers, the company progressed to mail order catalogs and now internet retail. In addition, Adam & Eve has over 60 retail stores from coast to coast.
What makes Adam & Eve different from other retailers? How are you different from the other chains?
Adam & Eve boasts over 20 million customers. As America’s most trusted source for adult products, customers know we have been in business since 1970 and are a name they can rely on.
What is the best selling Seven ‘til Midnight style right now?
Double Dare Merrywidow Set and the Simply Stunning Bustier.
Do you have a dedicated social media manager? Do you think social media is important?
Adamandeve.com has three employees dedicated to social media, and over 40,000 Twitter followers and 43,000 Facebook friends. We’ve found that our social media department is key for customer service. While it is entertaining and informative, social media allows real time help and answers to customers in need.
What trends do you predict will do well this year?
Beautiful shimming soft fabrics, vintage, classicand elegant looks will do well.
We had a chance to get some first looks at TOME’s FW16 styles at NYFW, which featured mesh, lace, and lots of gorgeous silhouettes! We were front row at the show last week and fell in love with the embroiled lace and dotted mesh tops which were layered up underneath coats and shirts.
From runway to the stores, TOME’s ready to wear pieces are perfect for pairing up for any day to night look or layering underneath for an evening out with friends.
It’s no surprise that designers are incorporating more lingerie inspired designs as it becomes more mainstream. Our favorites from the TOME collection including the following:
With an already successful chain of stores, you are now opening up Sam & Delilah! Why the new venture?
In today’s changing retail environment different customers are expecting different experiences when shopping; especially for adult products. Romantix has been around for 40+ years and has a well established brand. Rather than modifying or tampering with the Romantix brand, which we are very proud of, we have decided to open Sam & Delilah. Sam & Delilah will provide a different shopping adventure for those customers that may not shop at Romantix for whatever reason. We believe it’s not solely the products you offer but rather how you offer them. Sam and Delilah offers an entirely new approach.
Where will the first store be located and where do you plan on expanding to after?
The first store was opened in Fargo, ND on January 8th 2016. Though it may seem odd to open a lingerie store when its -22 F, we are very excited about the location and so are the customers. Fargo has a growing and underserved retail market. We have been welcomed to the area in our short time and we’re already showing very strong support from the community.
What makes Sam & Delilah different from Romantix?
All of our stores no matter what brand offers a warm, well lit, friendly environment. Where Romantix stores offer arcades, theaters and other traditional adult services; Sam & Delilah stores will have a soft more inviting design for customers, particularly woman and couples, who might be uncomfortable with some of the more aggressive parts of our business. Sam & Delilah offers a large selection of lingerie and apparel, and a full assortment of bath and body products. Similar to Romantix; Sam & Delilah will offer DVDs and adult toys however the stores will vary in brands, designs, and selection. Our customers will get the same great service, they’ve come to expect from Romantix, in a more upscale setting.
What is the target demographic you are hoping to reach with Sam & Delilah?
Sam & Delilah has something for everyone. Men, women, gay, straight, experienced and newbies alike; essentially anyone looking to further their healthy intimate expereince. We have put together a great selection of items in a very comfortable, non-judgmental environment with friendly, knowledgable and relatble staff. We look forward to seeing everybody enjoy the store.
How did you come up with the name?
Sam & Delilah, what’s your love story… a playful take on one of history’s greatest love stories. Samson and Delilah, similar to today’s relationships, involve a wide range of emotions: passion, deception, betrayal… but most of all love. We invite our customers to create their own love story, and we would like to be part of it.