of intimate apparel


Seven ‘til Midnight, or rather, the hours that conjure up titillating fantasies and mischievous, is where the fun begins.

Seven ‘til Midnight, the contemporary lingerie division of J&V Apparel Inc, embodies a panache and passion for fashion forward designs, impeccable craftsmanship, bold colors and eye-catching prints with luscious fabrics and flirty details. The sophisticated contemporary line delivers over 250 styles of lingerie, active, swimwear, sleepwear, packaged styles, legwear, accessories, and the Baby Got Curves™ collection for pus size women.

The company’s core business is in distribution, wholesale and private label design and manufacturing. J&V Apparel Inc prides itself for integrity, customer service excellence, trend-right designs, high quality and competitively priced products.

Seven ‘til Midnight has been featured in People Magazine, Glamour, Playboy, In Style, Cosmo, Maxim, VH1, MTV, FOX TV, and the Oxygen Network. Celebrity fans include Jennifer Lopez, Katy Perry, Denise Richards, Kim Kardashian, Tera Patrick, and Naya Rivera.

Seven ‘til Midnight’s most recent collection was inspired by carefree California days that features sultry and glamorous styles in luscious fabrications, eye catching colors, and daring details. The new red hot collection of wet look styles is guaranteed to set pulses racing. From lingerie to active and swimwear, Seven ‘til Midnight has you covered for your next dreamy adventure or romantic staycation. Embrace your inner femme fatale and join our California girls for endless summer and fun in the sun!